“We can make you #1 in search results” – this is a claim that is made regularly by Search Engine Optimization (SEO) companies. Sounds too good to be true? That’s because it is.

SEO is the process of creating online awareness in your industry so that when people search for certain phrases in search engines such as Google, Bing, etc., your website appears at the beginning of the search results.

I’m often asked about how companies can appear on the first page in the first few listings of the SEO search results. There are several methods, but mostly it includes having other relevant sites linking to your site, having relevant information on your site and keeping the information on your site updated regularly. It requires you to create a website that will keep your visitors coming back again and again.

My advice… Don’t be sold on a quick solution. A “true” SEO company will explain that SEO is only one ingredient in a fully integrated marketing strategy.