Getting the word out about your company seems like a simple task on paper. Write an email, set up a Facebook account, call some prospects. In reality however, getting potential customers to notice, think about, and remember you can be a lot more daunting. What works for one business may not—and most often does not—work for another.

So, before diving into the tactical main course, one must strategize with an appetizer of ingenuity. Ask questions like: What makes my business unique? Who are my customers? What is the most memorable, creative, effective way to reach them?

Look to the recent hoax in which “Jenny” quit her job via dry erase board. Talk about viral. Something so simple yet so creative exploded over the internet in a day’s time. Accidentally or on purpose, Elyse Porterfield, an aspiring actress from L.A., has just catapulted herself into fame. And if you don’t know what Farmville is, you are probably wondering about it now. Opportunities will come for Elyse, for sure.

Imagine if your product or service was behind that hoax. What likely cost very little but was fueled by that one great idea turned out to generate results TheChive.com likely never saw coming. So, the moral of this story is “think, think, think” before you just “do, do, do.” Go beyond what is traditional to make you or your company stand apart from the crowd. Once the light bulb illuminates, the details will follow as naturally as burps after soda, or, in Elyse’s case, fame after some cute photos with a whiteboard.

To learn more about creative marketing strategies, attend JumarMarketing, LLC’s workshop “Fundamentals of Online Marketing” on September 11, 2010 from 9:00 am to 12:00 pm at the UConn Stamford campus.

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