Judi Virgulak, founder and president of JumarMarketing, helps to engage her clients in social media sponsored marketing everyday as part of their search engine optimization program.

“We do anonymous tweeting and posting on their behalf of our clients,” said Virgulak. “A lot of businesses come to us to generate awareness, and that’s what we’re doing. We work with them to come up with the content and the messages being put out there on there.”

Virgulak said the main goal is to drive awareness and drive content to customers: “I think what is happening is more businesses are hearing about this trend and know they need to do something in the space.”

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