Marketing savvy is not the same as it was before the recession. Fierce competition and evolved expectation are making the recipe for turning advertising dollars into sales unique for every business.
Judi Virgulak, president of Jumar Marketing in Norwalk, founded her business two years ago in the middle of the downtick. She said she has built a thriving marketing company by allowing for flexibility. She said that reduced budgets spawned creativity in marketing strategy and hesitation in choosing marketing plans.
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