With the tens of thousands of videos uploaded per day, many have experienced overwhelming success gaining MILLIONS of views through the process of Internet sharing.  Businesses can benefit from “viral” videos in many ways including gaining exposure to their products while driving traffic to their website.   Take Justin Bieber for example.  The young superstar was first discovered by uploading videos of himself singing at home, which gained immediate exposure and ultimately led to his international success.  These days, someone can become nationally recognized overnight; apply this to your business and the possibilities are endless. Here’s a list of just a few of the best viral video success stories of 2011!

The Force-Volkswagen Commercial

This clever commercial was intended to run in the 2011 Superbowl, but was released early.  The ad went viral on YouTube gaining over 12 million views before it even aired on television!  Currently the commercial has contributed to a boost in sales and has over 45 million hits on YouTube leaving Volkswagen among the most anticipated commercials of the 2012 Superbowl.

Rebecca Black-Friday

One word can best describe Rebecca Black’s music video “Friday”…. awful.  In fact, it was so awful that it gained popularity among Internet users and became YouTube’s most watched video of 2011.  With simplistic lyrics like “Yesterday was Thursday, Thursday, today it is Friday, Friday” Rebecca Black became an internet celebrity overnight and landed herself an interview on Good Morning America, and a cameo spot in Grammy nominated artist, Katy Perry’s music video.

Jorge & Alexa Narvaez Sing “Home”

Jorge Narvaez posted a home video of himself, and his six year old daughter playing an acoustic cover of rock bands, Edward Sharpe and the Magnetic Zero’s “home.”  Little did he know that this video would lead to internet stardom for both him and his daughter.  The post went viral and gained millions of hits which lead the duet to a performance on the Ellen DeGeneres show, and a commercial with Hyundai.

However, what makes social media great is the various ways that you can use it, including showing appreciation to the people who support your business. Platforms such as Facebook and Twitter allow a business to have direct communication with their customers. This direct connection can be valuable for everything from customer service, to tailoring a message to a specific customer to show that each and every individual client has your attention.

It is clear that your clients are a significant piece to your business, so it is essential to make them feel important. It is this very reason why so many businesses have leveraged their social media campaigns to strengthen client relationship management. So how does it work?

By sending messages to your network of existing and prospective customers, you convey a personal approach, leaving the consumer with a sense of value. The beauty of this is it can also work both ways! Business owners can directly respond to customer inquiries, questions and/or concerns and address them head-on. Whether it be reputation management or saying “Thank You” when a customer gives positive feedback, it is essential that you connect and be consistent.

JumarMarketing, LLC is a full-service marketing company specializing in marketing strategies, brand awareness, web design, web development, social media and search engine marketing, and public relations. The company provides strategic and technical solutions to build, market and grow clients’ businesses. For more information, call 203.857.4700.

Summer Street Advisors, LLC (SSA) is a commercial real estate advisory services firm founded by Risk Management alumni of GE Capital Real Estate. SSA offers a rigorous Risk Management philosophy and approach in providing strategic advisory services to loan sellers, B piece buyers, distressed mortgage investors, servicers and banks across all commercial real estate assets. The SSA team has over 100 years combined CRE experience and possesses diverse institutional and entrepreneurial backgrounds, including valuation, underwriting and credit analysis, mergers and acquisitions, risk management, distressed debt advisory due diligence and management consulting. More information about the company can be found at summerstreetRE.com, or by contacting Jack Mullen at 203-293-4844.

Summer Street Advisors, LLC (SSA) is a commercial real estate advisory services firm founded by Risk Management alumni of GE Capital Real Estate. SSA offers a rigorous Risk Management philosophy and approach in providing strategic advisory services to loan sellers, B piece buyers, distressed mortgage investors, servicers and banks across all commercial real estate assets. The SSA team has over 100 years combined CRE experience and possesses diverse institutional and entrepreneurial backgrounds, including valuation, underwriting and credit analysis, mergers and acquisitions, risk management, distressed debt advisory due diligence and management consulting. More information about the company can be found at summerstreetRE.com, or by contacting Jack Mullen at 203-293-4844.

Ranieri Real Estate Partners LP (RREP), founded in 2010, is part of Ranieri Partners, an investment management company focused on financial services opportunities. RREP provides global advisory, investment management and capital market solutions to participants throughout the commercial real estate spectrum. The Firm is dedicated to serving as a valuable partner in all phases of commercial real estate ownership. The Firm works with entities including owner/operators, financial institutions, and Government Sponsored Enterprises. The RREP team brings deep real estate industry expertise and leverages the intellectual capital of the broader Ranieri platform. More information about the company can be found at ranieripartners.com.

WL Ross & Co. LLC, founded by Wilbur L. Ross, Jr. and based on New York City, has sponsored and managed more than $10 billion of private equity investments since its inception in 2000. Many of these investments have been in the financial sector, such as banking, loan servicing and insurance and the industrial sector, such as the steel, automotive, coal and rail space.

Norwalk, CT (October 17, 2011) – JumarMarketing, LLC, a full-service marketing agency specializing in marketing strategies, web design and development, and social media and search engine marketing, has been appointed by Dab Design, Inc., the owners of Deco Wrap®, to handle all Search Engine Optimization programs for the company’s line of Do-It-Yourself window treatments (www.mydecoWrap.com).

Over 1.5million Deco Wrap no-sew cornice kits have been sold to date, and the product has been available on QVC and in retailers nationwide. The window treatments are also available for purchase online, and JumarMarketing will lead efforts to expand online awareness, which represents Deco Wrap’s first web-focused endeavor.

“Deco Wrap has had great success with QVC, national retail chains, and As Seen On TV audiences, and we are confident that JumarMarketing has the strategic experience to help us reach our online customer target,” said Neil Barone, owner of Deco Wrap. “They understand our business, and share our vision for this product and our company.”

“We recognize the immense opportunity for Deco Wrap in the online space,” added Judi Virgulak, President of JumarMarketing. “Today’s online customer is increasingly savvy, and Deco Wrap’s commitment to the quality of their product is immediately recognizable on their site. Our goal is to direct customers to an amazing product that can sell itself.”

JumarMarketing, LLC is a full-service marketing company specializing in marketing strategies, brand awareness, web design, web development, social media and search engine marketing, and public relations. The company provides strategic and technical solutions to build, market and grow clients’ businesses. For more information, call 203-857-4700 or visit www.jumarmarketing.com.

Deco Wrap® is the original patented no-sew cornice and was the first window treatment of its kind. To this day, it remains the number one seller in its category. Since 1995, Dab Design, Inc. has been completely committed to providing valued customers with high quality, affordable and easy-to-use home decorating products. For more information, call 732-224-8686 or visit www.mydecowrap.com.

So what makes Google V5 different from other versions? There are many new additions to this version of Google Analytics which make it a more powerful tool than ever before. Here are a few examples of the innovative changes:

• Dashboards - A dashboard is a user interface where information is organized and can be viewed easily. Google V5 has made the experience much more useful for your particular needs by allowing you to customize it through the use of widgets. This feature also lets you customize and utilize multiple dashboards.
• Site Speed - V5 has introduced the capability to track how fast your site is loading. This is particularly helpful because it may be a factor influencing usability and customer retention on your site.
• Mobile Reporting - Cell phones are being used more and more to access the web. Google has updated their analytics to capture more information about mobile phones which are reaching your site.
• Funnels - Multi-channel funnels have made Google analytics smarter. Now you can easily see more information about how a customer was referred to your site through many different mediums.

These examples are just a few of many additions to Google Analytics which will enhance your experience, but don’t forget that proper management of your website’s analytics is crucial to your success. Embrace technology and remain competitive.

Many companies are placing them on advertisements, such as an ad in a magazine, and when you scan it you are brought to their website, allowing you to access more information about the company or its products. Nowadays, savvy consumers don’t buy a product without researching and/or comparing it with other similar products. QR Codes help consumers accomplish this instantaneously – without any time passing by from when they viewed the ad, to when they were able to get more information.

People like instant gratification and that's what you get when you scan a QR code. They are easy to use and allow consumers to obtain information fast. There are countless applications for them, ranging from bringing you to a webpage and providing you with a coupon to making an appointment or scanning someone's contact information into your contact list. There is potential for QR Codes to provide great value, but keep in mind they must be used in the correct manner or they are simply novelty.

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Norwalk, CT (August 24, 2011) – JumarMarketing, LLC, a full-service marketing agency specializing in marketing strategies, brand awareness, web design and development, social media and search engine marketing, today introduced its Small Business Solutions – a suite of comprehensive marketing services – giving small businesses access to cost-effective senior agency-level expertise.

Understanding the challenges that small businesses face in balancing budgets and the need for quality marketing services, JumarMarketing, LLC is enabling companies to ramp up their marketing initiatives and effectively target their customers utilizing expert resources, and proven marketing solutions, overall supporting growth within the business community.

“We’ve always been passionate about the success of our clients and focusing on ways to accelerate growth,” said founder and president, Judi Virgulak. “JumarMarketing is honored to have the opportunity to help our community and its businesses become more competitive by providing them with the marketing guidance and solutions they need,” Virgulak concluded.

JumarMarketing, LLC is a full-service marketing agency specializing in strategy, branding, web design and development, social media and search engine marketing. The company provides strategic and technical solutions to build, market, and grow clients’ businesses. JumarMarketing, LLC works with clients across various industries to build brand equity, maximize online visibility, target qualified leads, drive website traffic, measure & increase ROI and develop new business. For more information, contact Marie Jablonski, VP of Marketing at 203.857.4700, or via email at mjablonski@jumarmarketing.com.

Norwalk, CT (August 11, 2011) – JumarMarketing, LLC, a full-service marketing agency specializing in marketing strategies, brand awareness, web design and development, social media and search engine marketing, announced its partnership with Martin, DeCruze & Company LLP, a Stamford, CT-based firm comprised of Certified Public Accountants and Business Advisors.

JumarMarketing, LLC will lead Martin, DeCruze & Company LLP in their efforts to expand upon long-established business relationships in Fairfield County, and broaden their client base in the area. JumarMarketing, LLC’s initial strategic initiatives will focus on a full-scale re-branding for the firm, including logo design, web content, collateral and sales materials, and securing focused exposure through a targeted search engine optimization effort. As part of the holistic re-branding efforts, JumarMarketing, LLC has also been charged with creating marketing solutions customized for private equity firms and affluent individuals in the Fairfield County area.

“We built Martin, DeCruze & Company LLP on the philosophy of providing close, personal attention to our clients,” said Kathleen M. DeCruze, Partner. “JumarMarketing, LLC understands our business and our goals, and has the expertise to expand awareness of our services to an ever-evolving client base – all without losing sight of our company’s core identity.”

“We recognize the pivotal role that experienced business advisors play in the Fairfield County area,” said Judi Virgulak, President of JumarMarketing. “We are excited for the opportunity to recreate the Martin, DeCruze & Company LLP brand to reflect the immense talent and personal commitment they bring to their clients.”

JumarMarketing, LLC is a full-service marketing agency specializing in strategy, branding, web design and development, social media and search engine marketing. The company provides strategic and technical solutions to build, market, and grow clients’ businesses. JumarMarketing, LLC works with clients across various industries to build brand equity, maximize online visibility, target quali¬fied leads, drive website traffic, measure & increase ROI and develop new business. For more information, visit the company website at www.jumarmarketing.com.

Martin, DeCruze & Company, LLP is a firm comprised of Certified Public Accountants and Business Advisors, specializing in a broad-range of financial and consulting services, including tax planning and preparation, outsourced accounting services, and audits and reviews. For more information, visit www.mdcocpa.com or call 203.327.7151

Judi Virgulak, Founder and President, JumarMarketing, LLC, 203.857.4700, jvirgulak@jumarmarketing.com

Northvale, NJ (August 10, 2011) – Industrial Rivet & Fastener Co., a global manufacturer, distributor and importer of quality rivets and fasteners, possesses one of the largest and diverse catalogs of fasteners in the industry. With an in-depth knowledge of permanent fasteners and fastener delivery systems, paired with an extensive manufacturing network, they are poised on the forefront of the fastener world.

RivetKing®, the brand name under which Industrial Rivet sells its entire product line, offers the deepest inventory of semi tubular rivets and the ability to integrate automated setting machinery to meet every manufacturing need. The unique design of semi-tubular rivets reduces the force needed for application to 1/4th the amount needed to apply a solid rivet. The ease of application supports ideal fastening of pre-punched or pre-drilled pieces of metal, wood, plastic, ceramic, leather or composition materials.

With a far-reaching network, RivetKing also gives you seamless access to the industry’s leading automated semi tubular rivet setting solutions. “We have a long-standing relationship with Edward Segal, Inc., which combines the knowledge of two experts, providing full technical support and application assistance for both rivets and machinery solutions.”, stated Bill Goodman, President of Industrial Rivet. Goodman continued, “That means in addition to a variety of existing handheld, bench mounted and freestanding machines, we can work with you to design and build custom engineered, automated assembly systems for virtually any application need.”

Industrial Rivet & Fastener Company is a global distributor, manufacturer and importer with nine international locations and nine U.S. distribution centers. The company holds one of the industry’s largest inventories of off-the-shelf products ranging from standard to highly specialized rivets, available in any head style, length, material and finish. Industrial Rivet’s far-reaching manufacturing capability enables them to design and engineer both custom and ready-made products. They also offer a wide range of proprietary riveting products, as well as sophisticated automated rivet tools and delivery systems. Founded in 1912, Industrial Rivet remains family owned and operated and gives its clients access to products made exclusively in the U.S., as well as lower-cost alternatives imported from their international facilities.

Jim Howard, 1-800-289-7483, jim.howard@rivet.com