• Be Relevant. Take off your comfy shoes and put on those of your visitors. What do they want to know about? Write less about what you want to say and more about what will be valuable to your audience. When your readers connect with your content, they will come back for more.
• Clean House. “K”onsistency is King, so if you choose black Arial font for your main body text, keep it that way throughout. Bulleted list can be your friend, but keep them to a maximum of 7 points. The idea is to make items easy to read, not look like a grocery list. Also, try to write in the same tone throughout, so the transition from one page to the next is seamless.
• Give Up the Grapes. Don’t make your audience climb the tree. Tell visitors what they want to know in the first few lines so they don’t need to mine for what they are looking for. Remember, 3 seconds.
• Link, Baby, Link. Have a lot to say but limited on space? Include a short and sweet teaser for each topic and a link to more information, whether inside or outside of your website. Even when the writing turf is wide open, embed links within body content to make it more lively, credible, and interesting.
• For Goodness Sake, PROOFREAD! What’s worse than having the integrity of your great message negated by the typo you didn’t catch?? Nothing! Read, re-read, backward, forward, up, down and all around. Pass it around for others to read. Post it on the walls. Do whatever you need to do to ensure mistakes are found. Then, when you’re done, read it again.

Norwalk, CT, June 28, 2010 – JumarMarketing, LLC, a full-service boutique marketing agency specializing in marketing strategies, brand awareness, web design, web development, and social media and search engine marketing, announced the launch of a new and improved website for its client Procurement Consortium, LLC, a Fairfield, CT-based firm that provides FF&E purchasing, logistics and project management services to luxury hotels, condo resorts and private club markets throughout the United States and the Caribbean.

Beginning with a clean slate, with the intention of creating a website that sent a clear value proposition to potential clients, Jumar developed content, a navigation structure, and imagery that now visibly conveys the expertise and longevity Procurement Consortium, LLC brings to the industry it serves. Some highlights of the website, found at www.procurementconsortium.com, include a complimentary project evaluation form on the home page as well as a Flash introduction that showcases Procurement Consortium LLC’s specialties. From there, visitors can navigate to the detailed “Services” overview page and “Current” and “Completed Projects” areas, where all properties are linked to image galleries that provide visitors with a visual perspective of the work performed by the firm. Moreover, the breadth of positive client feedback is displayed on a dedicated page and also sprinkled throughout the site to further substantiate the team’s experience and dedication.

During initial website discussions, Procurement Consortium, LLC expressed the need for a cleaner, more service-centric website that appealed to general managers of the properties with which they partner. The development of its new website demonstrates Jumar’s expertise in listening to their clients’ needs; the execution of it reveals their ability to deliver on that direction.

“Jumar delivered exactly what we wanted from the first design,” stated Craig Smith, CEO of Procurement Consortium, LLC. “The website is clear, concise, and on target in terms of its design and messaging. We are very pleased with the outcome,” continued Smith.

“We are thrilled about the way the new Procurement Consortium, LLC website turned out,” said Judi Virgulak, President of JumarMarketing, LLC. “Throughout the process, we kept the clear direction given to us close at hand and feel we delivered a product that brought it to life,” continued Virgulak.

JumarMarketing, LLC is a full-service boutique marketing agency specializing in marketing strategies, branding, web design, web development, social media marketing and search engine marketing. The company provides strategic and technical solutions to build, market, and grow clients’ businesses. JumarMarketing, LLC works with clients across various industries to build brand equity, maximize online visibility, target quali¬fied leads, drive website traffic, measure & increase ROI and develop new business. For more information, call 203.857.4700.

Procurement Consortium, LLC is a full-service FF&E purchasing, logistics, and project management firm for hotels, condo resorts, and private clubs throughout the U.S. and the Caribbean. Offering over 40 years of combined experience, the company oversees projects that range from small furniture purchasing and installations to multi-million dollar renovations and/or new construction models. Additional information can be found on the company website at www.procurementconsortium.com.

Judi Virgulak, President, JumarMarketing, LLC, 203.857.4700, jvirgulak@jumarmarketing.com
JCraig J. Smith, CEO, Procurement Consortium, LLC, 203.259.0375, csmith@procurementconsortium.com

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Today, more than ever, businesses are challenged with improving overall performance, usually with fewer resources and utilizing less traditional methods. This brings us to the topic of Search Engine Optimization (SEO) and Social Media. The clear benefit to combining these efforts – increased awareness through the social networking channels and attracting links, otherwise known as link building – has a positive impact on SEO.

Simply put, optimized content gets you ‘discovered’ by the search engines. Social media creates more visibility for your brand and encourages sharing across communities. This activity can result in a substantial number of inbound links to your website.

How do you make it all work? A few key steps to get started:

• Identify your audience – What are they doing online and where are they hanging out?
• Set objectives – What do you want to achieve and how will you measure its’ effectiveness?
• Outline a plan – Give them something to talk about.
• Execute the plan – Create the content and get it out there.
• Measure and learn – Monitor and analyze the analytics

Blending SEO and social media marketing efforts assist you in attracting new prospects through search engines and can facilitate links back to your website. The potential is there – you can’t ignore it. Just take note the next time you perform a search on Google … you’ll see they’re incorporating Tweets and shares from other networks in the search results!

NORWALK, CT (June 8, 2010) – T3, a Fort Myers, FL–based telecommunications and technology provider, is further enlisting partner JumarMarketing, LLC, a full-service boutique marketing agency based in Norwalk, CT, to advance their online and print marketing strategies. T3 recently re-launched their brand with a new logo, tagline and website, created exclusively by JumarMarketing, LLC. Additionally, Jumar has created sales collateral in support of new products and services and has performed press outreach on behalf of T3. The partnership between T3 and JumarMarketing, LLC continues to blossom under the direction of Jim Dunn, who joined T3 as VP of Sales & Marketing in March of this year.

“The rollout of our new site, created by Jumar, was received with positive feedback from all of T3’s stakeholders, including our customers, employees, executives and Board Members. Jumar’s collective creativity shined nicely in the development and delivery of our new site,” said Jim Dunn, VP of Sales & Marketing at T3. “Now we move into the next phase of promoting T3, in which we will work closely with JumarMarketing, LLC to develop a solid SEO strategy, to improve lead generation from our SEM, and to create eMarketing campaigns that will generate additional interest in our services from our customers and prospects,” added Dunn.

“Working with T3 on the creation of their new website and logo has been a rewarding experience for our entire team, as it has been met with satisfaction by our client and great reviews from their customers,” said Judi Virgulak, President of JumarMarketing, LLC. “We look forward to continuing to help T3 achieve their corporate goals through the development of innovative marketing strategies and tactics worthy of a communications company of T3’s caliber,” furthered Virgulak.

JumarMarketing, LLC is a full-service boutique marketing agency specializing in marketing strategies, branding, web design, web development, social media marketing and search engine marketing. The company provides strategic and technical solutions to build, market, and grow clients’ businesses. JumarMarketing, LLC works with clients across various industries to build brand equity, maximize online visibility, target quali¬fied leads, drive website traffic, measure & increase ROI and develop new business. For more information, call 203.857.4700.

T3 is a next-generation telecommunications carrier, providing advanced voice and data services to businesses of all sizes. Headquartered in Fort Myers, FL, T3 offers voice, data, long distance, disaster recovery and colocation services as well as a full complement of telephony solutions including VoIP, PBX, hosted PBX, managed services, structured cabling and IT support to businesses. For more information, visit the company website at www.t3com.com.

Judi Virgulak, President, JumarMarketing, LLC, 203.857.4700, jvirgulak@jumarmarketing.com
Jim Dunn, VP Sales & Marketing, T3, 239.333.3001, j.dunn@t3com.net

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To give you a visual, it was standing room only with people lined up outside throughout the 2 hour presentation. We were so excited with the buzz, interaction and enthusiasm from the attendees and could have continued the session beyond the allotted time.

The packed agenda included topics important to businesses:

• The importance of creating a Consistent Brand Image
• Understanding the key elements to Marketing Effective Websites
• Being Found Online with Search Engine Optimization, Social Media and Search Engine Marketing
• The benefits in Understanding Your Customers’ Online Behavior

Having received such positive feedback and interest, we have decided to post the presentation on our site this week.

This was a great success and as a result we plan to launch a series of educational sessions. Stay tuned for more information!

Norwalk, CT, May 5, 2010 – JumarMarketing, LLC, a full-service boutique marketing agency specializing in marketing strategies, brand awareness, web design, web development, and social media and search engine marketing, announced the results of their fully executed multi-service agreement with ComStock Group, LLC, a property management company offering three distinct rental properties in Greenwich, CT.

Jumar began creation of the Greenwich, CT Living website in September 2009 to maximize visibility by implementing a Search Engine Optimization (SEO) strategy and developing a design geared toward helping to increase brand awareness and driving occupancy. The result of these efforts has been significant. Immediately after going live in October 2009, www.greenwichctliving.com averaged 15 visits per day and experienced a 154% increase in website traffic. Additionally, 103 leads were captured via the website’s online form, some of which helped to secure the 89.7% occupied and 95.5% leased rate Greenwich, CT Living boasts today. These statistics highlight Jumar’s expertise at providing comprehensive marketing services to strengthen their client’s position within the competitive and challenging property management business.

“Jumar’s ability to bring a concept to life is remarkable, and the dedicated personal attention they give is reflected in the final product. Not only does our website provide potential tenants with an in-depth overview of our properties and an easy-to-use form to submit inquiries, it is completely optimized for people to find us,” said Megan O’Neill, Office Manager of ComStock Group, LLC. “Our website traffic has increased exponentially, which has positively affected our occupancy rate. Working with Jumar on this project was a joy from start to finish,” continued Ms. O’Neill.

“We are excited with the results of our campaign and look forward to continuing a successful relationship with ComStock Group,” said Judi Virgulak, President of JumarMarketing, LLC. JumarMarketing, LLC provides both online and offline marketing services including marketing strategies, brand positioning, Search Engine Optimization (SEO), Search Engine Marketing (SEM), website design & development, social media strategies and graphic identification.

JumarMarketing, LLC is full service boutique marketing agency specializing in marketing strategies, branding, web design, web development, social media marketing and search engine marketing. The company provides strategic and technical solutions to build, market and grow clients’ businesses. JumarMarketing works with clients across various industries to build brand equity, maximize online visibility, target quali¬fied leads, drive website traffic, measure & increase ROI and develop new business. For more information, call 203.857.4700.

ComStock Group, LLC is a property management firm headquartered in Greenwich, CT. It offers one-, two-, and three-bedroom rental units in three distinct properties: Greenwich Oaks, Greenwich Place, and Putnam Green, all of which are located in prestigious Greenwich, CT. The firm aims to offer housing to clients looking to experience the rich and diverse culture and convenience of Greenwich at an affordable cost. Additional information can be found on the website at www.greenwichctliving.com.

Judi Virgulak, President, JumarMarketing, LLC, 203.857.4700, jvirgulak@jumarmarketing.com
Megan O’Neill, Office Manager, ComStock Group, LLC, 203.532.1800, megan@girouardassociates.com

Norwalk, CT (April 20, 2010) – Norwalk-based JumarMarketing, LLC, an end-to-end boutique marketing company, announces their participation in the upcoming Small Business Workshop, co-presented by Fairfield County SCORE and the Darien Chamber of Commerce. Judi Virgulak, Founder and President and Graham Lee, Vice President of Technology, will present to attendees – small to medium sized business owners – operating out of Fairfield County, CT.

The workshop entitled, “Add New Life to Your Online Marketing”, will take place at the Darien Public Library, 1441 Post Road, Darien, CT on Thursday, May 6th from 5:30pm – 7:30pm and is designed to educate attendees on how to increase exposure, generate new revenue and help gain a competitive advantage. Key areas and topics for discussion will be:

• Creating a consistent brand image




• Redesigning marketing-effective websites




• How to be found online




• Understanding your customers’ online behavior

Through examples of successful case studies, Ms. Virgulak and Mr. Lee will demonstrate how Search Engine Optimization and Marketing, the use of Twitter, Facebook and other social networks can help “jump start” your marketing and position your business for growth. In addition, they will share the top ten dos and don’ts of a solid online marketing strategy.

JumarMarketing, LLC provides both online and offline marketing services including marketing strategies, brand positioning, Search Engine Optimization (SEO), Search Engine Marketing (SEM), website design & development, social media strategies and graphic identification.

Judi Virgulak is a client of SCORE with over 16 years experience in the marketing industry. She has developed and supported overall strategies and best practices for a wide array of brands and industries and has received numerous marketing awards and recognitions.

Graham Lee has over 30 years technology experience and is a specialist in the strategy and implementation of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) programs.

JumarMarketing, LLC is full service boutique marketing agency specializing in marketing strategies, branding, web design, web development, social media marketing and search engine marketing. The company provides strategic and technical solutions to build, market and grow clients’ businesses. JumarMarketing works with clients across various industries to build brand equity, maximize online visibility, target quali¬fied leads, drive website traffic, measure & increase ROI and develop new business. For more information, call 203.857.4700.

Marie Jablonski, VP Marketing, JumarMarketing, LLC, 203.857.4700, mjablonski@jumarmarketing.com

Norwalk, CT, April 5, 2010 – JumarMarketing, LLC, a full-service boutique marketing agency specializing in marketing strategies, brand awareness, web design, web development, and social media and search engine marketing, announced that they have signed a multi-service agreement with The Good Search, LLC, a next-generation executive search firm based in Westport, CT.

Jumar has partnered with The Good Search to maximize visibility through multiple online campaigns geared toward helping The Good Search increase brand awareness and drive new business. The partnership includes a customized Search Engine Optimization (SEO) plan, eMarketing and Social Media initiatives, highlighting Jumar’s expertise at providing comprehensive interactive marketing services to strengthen their client’s position within the competitive and challenging executive recruitment industry.

“Jumar’s concierge-quality service combined with their ability to offer nimble and flexible solutions is what sets them apart. The Search Engine Optimization plan has generated an immediate improvement in website traffic; I am hearing from former clients with whom I’d lost contact as well as potential new ones,” said Krista Bradford, CEO of The Good Search, LLC. “They treat our company as if it is their own, as if they have a stake in the outcome. I trust their good judgment to such an extent I put Jumar on retainer to serve as our defacto Chief Marketing Officer,” continued Ms. Bradford.

“We are thrilled to be working with The Good Search to create distinction, strategic awareness and differentiation for their brand. Jumar employs innovative initiatives and an integrated strategy to ensure the results necessary to maintain and grow our clients’ business,” said Judi Virgulak, President of JumarMarketing. JumarMarketing provides both online and offline marketing services including marketing strategies, brand positioning, Search Engine Optimization (SEO), Search Engine Marketing (SEM), website design & development, social media strategies and graphic identification.

JumarMarketing, LLC is full service boutique marketing agency specializing in marketing strategies, branding, web design, web development, social media marketing and search engine marketing. The company provides strategic and technical solutions to build, market and grow clients’ businesses. JumarMarketing works with clients across various industries to build brand equity, maximize online visibility, target quali¬fied leads, drive website traffic, measure & increase ROI and develop new business. For more information, call 203.857.4700.

The Good Search is a national executive search firm headquartered in Westport, CT. It is positioned as the next-generation alternative to contingency and retained search firms. Founded by an award-winning investigative journalist, the firm takes an investigative approach to search engagements, and, on average, presents the winning candidate in just 9 business days. Additional information can be found on the company website at www.thegoodsearchllc.com.

Judi Virgulak, Founder and President, JumarMarketing, LLC, 203.857.4700, jvirgulak@jumarmarketing.com
Krista Bradford, CEO, The Good Search, LLC, 203.539.0847, krista.bradford@thegoodsearchllc.com